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Saturday, October 30, 2010
GM Confirms Entry-Level Cadillac to target BMW 3-Series, will be built at Lansing
Posted by VAHIN NIAM at 12:32 AM
We've known for a while that Cadillac plans to expand its line-up with new models including a smaller than the CTS entry-level sedan, and by doing so, target the likes of the BMW 3-Series and Mercedes C-Class.
Today, General Motors announced the new small Cadillac will be built at the Lansing Grand River assembly plant. The company said it plans to invest $190 million for this purpose, which will result in the creation of 600 jobs and the addition of a second shift.
"America's fastest-growing luxury brand this year is about to get even more competitive with the addition of an all-new small luxury car," said GM Chief Executive Officer Dan Akerson. "This investment demonstrates GM's commitment to Cadillac and to a strong U.S. manufacturing base."
In a telephone interview for Autonews, Cadillac spokesman Nick Twork confirmed that the car will be a direct rival to the German competition. "We will have a car positioned below the CTS in our lineup to compete with the BMW 3-Series and Mercedes Benz C-Class" Mr. Twork said.
However, those were the only details Mr. Twork would provide, as he wouldn't reveal the new model's name, nor a launch date.
That leaves us with the rumored 2012-2013 time frame for the introduction of the smallest rear-wheel drive Cadillac.
Source: Autonews & GM
