Now, you can own a part of advertising history. Freedom Of Creation (FOC) designers, Janne Kyttanen and Mads Thomsen, produced this Laser Sintered creation for the international ad agency Amsterdam Worldwide for its client Onitsuka Tiger ‘ASICS’ premium heritage brand and the ad campaign called Electric Tigerland. (By the way, the recent Tansu Shoe for Onitsuka Tiger by Amsterdam Worldwide won a Gold Lion at the 2010 Cannes Advertising Festival for design)
The meter-long shoe called the ‘Electric Light Shoe’ was central to the global Electric Tiger Land campaign for 2008. The 70 cm and 40 cm sized versions were created for Onitsuka Tiger stores world-wide and are now available for purchase.
Several additional designs were produced by FOC to support the campaign such as USB sticks, keyholders, POS material, shoe displays etc. and now you can buy some of these items.
The Electric Shoe Created for the 2008 Onitsuka Tiger brand campaign, The Electric Light Shoe was the 2nd in the series of iconic sneaker sculptures developed from the agency's ‘Made of Japan’ strategy.
The one meter long ‘city in a sneaker’ was inspired by and pays homage to the Toyko cityscape and provided a platform to tell more stories about the brand to engage the target audience.
The sculpture was used in POS, online and television advertising and received numerous awards and now is your chance to own one.
Electric Light Shoe (large, 70 cm and small, 40cm) Limited consumer edition of 10 pieces Type: Media art developed in cooperation with 'Amsterdam Worldwide' for Onitsuka Tiger campaign Color: White with LED colored lights Material: Laser Sintered Polyamide Designers: Janne Kyttänen & Mads Thomsen 2007 Awards: Titanium Lion, International Advertising Fest. Cannes 2008, Dutch Design Awards 2008, Integrated Silver, ADCN 2009 Price for Large (excl. VAT): € 5879.83 buy it here Price for Small (excl. VAT): € 1678.15 buy it here Delivery Time: 6 weeks
The USB Shoe (sold as 4 pieces) And the USB memory shoe – a tiny replica of ‘Electric Light Shoe’ that once activated, the key diffuses a soft illumination, is also available. Type: 2 GigaByte USB-stick Color: White with colored LED Material: Laser Sintered Polyamide Designer: Janne Kyttänen 2008 Price (excl. VAT): € 81.51 Delivery Time: 2 weeks buy it here.
Shoe Sculpture Charm (sold as 4 pieces) A metal miniaturized reproduction of FOC’s ‘Electric Light Shoe’ which can be used as a key ring, pendant or charm is also available for purchase. Type: Miniature reproduction Material: Stainless steel Designer: Janne Kyttänen 2008 Price (excl. VAT): € 81.51 Delivery Time: 2 weeks buy it here.
