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Tuesday, May 3, 2011
So far this year, Lincoln says that 72 percent of MKT three-row crossover buyers and 62 percent of MKX two-row crossover buyers have opted for all-wheel drive, while 62 percent of those that chose the large, truck-based Navigator did the same. These numbers drop when it comes to Lincoln’s sedan range as 46 percent of MKS and 25 percent of MKZ sedan customers ticked the all-wheel drive option.
"We're seeing the number of customers choosing all-wheel drive increasing steadily as drivers appreciate the benefits," said C.J. O'Donnell, Group Marketing Manager for Lincoln.
"More than half of our crossover customers are enjoying the reassurance that all-wheel drive delivers, such that once they have experienced it, they don't want to give it up. We see all-wheel drive as a core technology option for the entire Lincoln line-up, both today and for the future."
