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As you may have guessed, this year's edition of the Super Bowl football extravaganza will be jam-packed with automotive advertisements. Following the 2012 VW Passat and Beetle TV spots we showed you earlier today, we now bring you two teaser commercials from Audi, both centered around the 'Goodbye to Old Luxury' campaign for the new A8 limo. Click past the jump to watch for yourself.

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An Audi A3 Sportback owner in New York City's East Village received a chilly surprise on Monday after finding his car literally encased in ice. The freakish incident occurred after a pipe broke under the street sometime during the weekend causing a sinkhole that formed a small pond around the Audi. The passing cars splashing water all over the A3 and subfreezing temperatures did the rest. As you can see in the video after the jump, the ice was so thick that the owner's attempts to free the car from its frozen cage with a chisel and a hammer proved futile.

Source: KLG News

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Now here's a video worthy of the all-new Audi RS3's sporty credentials and quattro heritage. Forget about the bland static footage of the car released at launch because this clip is -mostly- about having some slideways fun on the snow accompanied by the howling sounds of the RS3's 340HP turbocharged inline-five. Enjoy the 7 minute long film, which was shot in Canada, right after the break.

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With its new commercial for the 2011 A8, Audi of America is opening a fresh chapter in the advertisement wars. Taking inspiration from the 1947 children’s book Goodnight Moon by Margaret Wise Brown, the ad portrays S-Class owners as gluttonous people with an excessive lifestyle, representing the age of “old luxury”. The 60 second clip is said to be a prelude to the upcoming Super Bowl TV spot, set to air in the first break on Super Bowl Sunday, February 6, 2011. Hit the jump to watch the video.

By Csaba Daradics

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The Audi brand ended 2010 with a new sales record in the U.S. and is now looking forward to an even more successful 2011, as demand for luxury vehicles is high in the States. Spearheading the firm's growth in the U.S. is the all-new 2012 A6 sedan, which made its debut at the North American International Auto Show in Detroit.

Form a design standpoint, Audi's executive saloon is a discrete evolution over the previous model. However, it does come with an array of new gizmos, such as adaptive air suspension and dynamic steering. At launch, the A6 will be available in the States with a 3.0-liter supercharged V6 engine, but Audi is considering the introduction of a six-cylinder diesel version as well.

Scroll down to check out the gallery of live pictures from the Detroit motorshow as well as a new video clip.

By Csaba Daradics

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When Audi released the first pictures of the 2012 Audi A6 sedan, many readers found the design somewhat bland. The new model is definitely an evolution and not a revolution, sharing many design cues with the A4, A7 Sportback and the flagship A8. I must admit though that, after seeing the car in video, my opinion on the stAudi, Audi A6, Audi Videos, New Cars, Car Videos, Cars, yling has nudged a little towards the positive side. Of course taste is subjective, so tell us what you think in the comments section after the jump.

By Csaba Daradics

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At this year's Paris Auto Show in October, Audi celebrated the original 1980s Quattro's 30th anniversary by unveiling the Quattro Concept. Soon after, rumors started flowing around that Audi plans to develop a production version of the sports car, which is loosely based on the RS5 Coupe's architecture using a modified version of the RS3 Sportback / TT RS' 2.5-liter turbocharged inline-five with 408 ponies.

Even though we've yet receive any official confirmation on the production model, the German automaker continues to release new material on the Quattro concept. This time, the Ingolstadt firm has published a new promotional film showcasing the design study as well as its spiritual predecessor, the 1984 Quattro Coupe. Watch the video right after the break.

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Earlier this week, we brought you a first look at Audi's second proposal in the hot hatchback segment after the 265HP S3, the new RS3 Sportback that borrows the TT RS' 2.5-liter turbocharged inline-five with 340 ponies. Now we have the first video that takes us up close and personal with the RS3. Unfortunately, the clip does not include any running footage of the car. The European market order books for the RS3 Sportback open in December with prices in Germany starting from €49,900.

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Who would have thought that BMW's all-wheel drive systems were enough to shame Audi's famous quattro system? Not the average consumer, that's for sure (though BMW certainly has had enough time to get it right). BMW, which has actually been making AWD cars for the past 25 years, has decided to begin more aggressively targeting consumers who live in harsher climates.

According to this video, BMW's xDrive is vastly superior to Audi's quattro - at least when driving up metal inclines built by BMW... In the clip, we get a glimpse at what appears to be some sort of BMW press event and a hill climb-off between two small-ish diesel-powered premium soft-roaders: Audi's Q5 and BMW's X3.

Although the X3 depicted here may not be the first pick on a lot people's lists, the comparison below is just used as an example. After all, xDrive is now available on a variety of products in BMW's lineup. Could it be that BMW has bested Audi at its own game?

By Phil Alex

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