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Maybe it's because I'm a suspicious person by nature, but upon seeing the pictures of the Lancia Flavia Concepts, the first thing I thought of doing was to head over to Chrysler and check out the gallery of photos of the 200. Now, even though there's a possibility I could be wrong, my gut instinct and experience tell me that the photo of the official Lancia Flavia Convertible Concept has been doctored, or to put it bluntly, the Fiat Group simply photoshoped the Italian firm's badges on an existing photo of the Chrysler 200 Convertible.

The Italians might have been able to get away with it if it weren't for a couple of obvious blunders, the most telling of which are the shadows on the left-hand corner of the front bumper and just above the lug nuts on the front alloy wheel. Feel free to check out the photos in high-res quality for yourselves right after the jump.

By John Halas

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Lancia is going to be quite busy at next month's Geneva Salon as the Italian brand deepens its ties with Chrysler by incorporating the latter's models into its range. Next up on our list after the new Lancia Thema, are the Flavia concept saloon and convertible models, which pay tribute not to their historic ancestor of the 1960s but to art of badge engineering. The two Flavia studies are based on the respective body styles of the Chrysler 200.

The Italian automaker said both configurations of Lancia Flavia Concept are characterized by their luxed-up interiors in terms of materials and equipment features. According to Lancia, "[the Flavia]embraces the stylistic features of the Italian manufacturer, giving a unique interpretation of the Chrysler 200 model which could be launched on European markets in record time." And by record time, Lancia means that production of its D-segment competitor could start in just 6 months.

If all goes well, the Flavia will most likely be offered in Europe with a choice of gasoline and diesel engines.

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The numbers are in for last week's Super Bowl event and they show that the winner is General Motors with its Chevrolet’s spot, “Miss Evelyn’s Wild Ride”. According to Nielsen, an estimated 119,628,000 viewers watched two guys describing a woman’s wild ride in a silver Chevrolet Camaro making it the most-watched commercial ever. The previous record holder was a Doritos ad from 2010 with 116,231,920 viewers. GM's winning streak continued with the Chevy Cruze ad that came in second with 119.3 million views.

However, despite the record viewing number, Chevy's lovely ladies couldn't beat Volkswagen's little Darth Vader in the Passat ad for the most favorite commercial of the game with a Nieslen likability index of 186 (the average score for the Super Bowl ads is 100, meaning VW's Passat ad was almost twice as liked as the average commercial).

The German firm's second TV spot starring the Beetle was the 6th most favorite ad [146 score], while Chrysler's 200 with Eminem, 8th [138 score] and Audi's A8 10th [127 score]. You can watch the ads after the jump.

Source: Nielsen

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Chrysler, unlike other automakers that were teasing and showing off their Super Bowl ads well before Sunday's event, held back giving viewers their first taste of the brand's two-minute long commercial in the third quarter of the game. The new TV spot, called “Born of Fire," showcases the all-new 2011 Chrysler 200 and reveals the brand’s new tagline, “Imported from Detroit.”

The commercial, which features singer Eminem driving the 200 through Detroit, is as much about the brand and the revamped mid-size sedan as it is about Detroit and the town "that’s been to hell and back.” Overall, we'd say the ad conveys an honest and somewhat emotional message to consumers about the 200 as well as Chrysler in general.

“Super Bowl advertising is about making a statement and capturing the attention of the audience,” said Olivier Francois, President and CEO, Chrysler Brand and Lead Executive for Marketing, Chrysler Group LLC."‘Born of Fire’ is designed to generate conversation about the brand and the new 2011 Chrysler 200. The spot reflects where the brand is headed and pays tribute to our industrial roots.”

“The new tagline was created to convey the message that one does not have to cross an ocean to obtain luxury, it's available right here,” Francois added.

As touching as the Chrysler's new TV spot may be, we can't help but wonder if the rumors about a Lancia-badged version of the 200 turn out to be true, how will the Italians advertise the car in Europe?

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The new 200 Convertible will make its motorshow premiere at the upcoming 2011 Chicago Auto Show, which runs for the public from February 11 to 20, Chrysler confirmed today. Essentially a re-packaged, re-designed and partially re-engineered version of the drop-top Sebring, the 200 Convertible will soon go on sale in the States with a starting price of $27,195, and a choice of two powerplants, a 173HP 2.4-liter four-pot and a new 283HP 3.6-liter V6, both matched to a six-speed automatic transmission.

“The coming out of the stylish new 200 Convertible at the Chicago Auto Show completes the brand transformation in conjunction with the largest consumer auto show in the country,” said Olivier Francois, CEO — Chrysler Brand, Chrysler Group LLC. “The 200 Convertible is the fourth new vehicle introduced in the last three months coming on the heels of the debuts of the new 2011 Chrysler 200 sedan and 2011 Town & Country minivan in Los Angeles and the introduction of the all-new flagship Chrysler 300 in Detroit. Starting in Chicago, the entire Chrysler product lineup is new for 2011.”

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We've already had our first in-depth look at the revised Sebring Convertible, which has been renamed to 200 Convertible, but now, Chrysler has releasing pricing a couple of months ahead of its market launch in the States. The new 200 Convertible is available in three trim levels (Touring, Limited and S), two engine choices including a 2.4-liter four-cylinder and a 3.6-liter V6, plus the option of a traditional soft top or a retractable metal hard top.

The range begins with the entry-level Touring model powered by a 173HP 2.4-liter four-banger matched to a six-speed automatic transmission, which is priced at $27,195 including a $750 destination fee. That brings the 200 Convertible in the same price range as Ford's 305HP Mustang Convertible V6, which starts at $27,495 (including destination and a $500 cash back).

Standard features on the Touring model include a cloth soft-top, leather-wrapped steering wheel with integrated controls for audio and speed control; leather-wrapped shifter knob; air conditioning; MP3 radio with six speakers; front and side air-bags, electronic stability control with brake assist and traction control; automatic headlamps with LED light pipe accents; LED taillamps; power windows and locks; remote keyless and 17-inch alloy wheels.

Next up is the 200 Limited that is powered by the 283HP-strong 3.6-liter Pentastar engine mated to a six-speed automatic transmission. It has a starting MSRP of $31,990 including a $750 destination fee.

On top of the standard features of the Touring, the Limited adds leather heated front seats; remote start; Media Center 730 touchscreen with 30 gigabyte HDD/CD/DVD/MP3 radio; Uconnect handsfree phone with Bluetooth; USB port for iPod/MP3 connectivity; electrochromatic rearview mirror; universal garage door opener; fog lamps; exterior chrome details and 18-inch alloy rims.

Following the launch of the Touring and Limited variants, Chrysler will further enhance the 200 Convertible's range with the addition of the 'S' model. Offered exclusively with a V6 engine, the 'S' will come with several unique styling features such as a special finish on the grille, dark headlamp surrounds, bespoke 18-inch "tuner-inspired" aluminum wheels, black leather seats with suede inserts and a Boston Acoustics speaker system. The Detroit automaker did not announce pricing details on the 200 Convertible S.

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