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This here commercial for Dacia's low-cost Duster SUV is the work of Dutch advertising company Artcore. We should warn you that the ad is a 1 minute and 46 second parade of almost continuous swearing. While we can appreciate some over-the-top creations, we just can’t see this ever airing, at least not during daytime hours. But even if the commercial somehow made it on your TV set, we doubt that this is what Dacia wants to promote.

The commercial has been labeled as “banned” by various internet sources, but it seems to have been produced to showcase a radical idea, rather than to be purpose driven advertisement. The foul-mouthed clip is available right after the break.

By Csaba Daradics

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As Renault is continuing to work on Dacia's image, the Duster Ice will once again compete in the Andros Trophy, after finishing in second place last year. Set to be piloted by the legendary Alain Prost, the updated model features a number of evolutions for the new season. The opening round of the ice-racing championship will be held at Val Thorens (France), on the 4th and 5th of December.

Developed by Renault Sport Technologies, the Dacia Duster racecar features a tubular chassis with a lightweight fiberglass body with power coming from a Renault-Nissan-sourced 3.0-liter V6 engine producing 350-horsepower.

The six-cylinder powertrain underwent a few key modifications and churns out an extra 20Nm of torque (15 lb-ft) at 3,000 rpm. Power is sent to all four wheels, through a six-speed sequential gearbox, while the suspension features new shock absorbers better suited for the rough, icy terrain on which the Andros Trophy events are held. For added precision, engineers also modified the electro-hydraulic steering system, which turns all wheels.

Alain Prost commented:

"We are determined to build on what we started last winter. The thinking behind our second year together marks a logical step forward in sporting, technical and brand terms. Last season, we were aware it would be tough to win the Trophée Andros with a new car, not to mention the fact that the programme began at a relatively late stage. Our overriding aim was to take part, try to be competitive and win races, and also win over the public. This time round, my intention is to challenge for the title. We completed two very positive days of testing at Val Thorens last weekend. Our work on Duster has clearly paid dividends and we are convinced we have the means to make a strong start."

Overall, the Romanian brand's image is at an all-time high, as the budget SUV is also a finalist in the 2011 Car of the Year competition.

By Csaba Daradics

Dacia Duster Technical Data

CHASSIS

Tubular steel chassis Double wishbones

ENGINE

Renault-Nissan Alliance-developed Type VQ 30 engine Mid-rear position V6

Valves: 24

Cubic capacity: 2,987cc

Bore x stroke: 93mm x 73.3mm Maximum power: 257kW EEC (350hp) at 7,500rpm

Maximum torque: 360Nm EEC at 5,500rpm

TRANSMISSION

Six-speed SADEV sequential gearbox

BRAKES

Front: 260mm-diameter ventilated steel discs

Rear: 265mm-diameter steel discs

WHEELS AND TIRES

Magnesium, 5.5'' x 16'' Continental Ice Racing Contact 3 tyres

DIMENSIONS / WEIGHT

Length: 4,001mm Width: 1,900mm

Front/rear track: 1,690mm

Wheelbase: 2,500mm

Weight: 950kg

Fuel tank: 25 litres

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