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The story of the Mefistofele started in 1908, when Fiat introduced the SB4 chain-driven Grand Prix racer. After seeing it race, Sir Ernest Eldridge from Britain bought the car with the aim of turning it into speed record breaker. However, there was one problem: the original car's 18.0-liter engine was considered rather small by Eldridge, who decided to replace it with a massive airplane powerplant. He opted for a liquid-cooled Fiat-built 21.7-liter inline six-cylinder unit (type A-12 Bis) that developed 320 horsepower at 1,800 rpm after various upgrades such as the fitting of four valves and four spark plugs on each cylinder.
The story goes that in order to accommodate the long and heavy engine, Eldridge lengthened the SB4's chassis using parts from a London bus. The car was chain-driven and had brakes only at the rear, which made it a handful for even the most experienced of drivers. Interestingly, experts fail to understand even today the mechanism that allowed the car to reverse, since there is no trace of it left.
On July 12 1924 the Mefistofele, which obtained its name by the press because of the smoke and explosions produced by its massive engine, had its finest moment when it set the world land speed record in Arpajon, France. The 5.1-meter long, 2-tonne car driven by Eldridge recorded an official top speed of 234,980 km/h (146 mph) in what is said to be the last land speed record event organised on public roads. And even though its record stood for only 32 days, the fame of the Fiat Mefistofele survived more than a century after its birth.
In 1969 Fiat's boss Giovanni Agnelli bought the Mefistofele from Sir Eldridge's heirs and shipped it to Italy, where the car underwent a major restoration and was added to the company's historical collection.
The car is perfectly functional and can be admired at the Centro Storico Fiat in Turin. Unfortunately, there aren't any videos of the car in action, but you can check out the footage below from the 2011 Geneva Motor Show, where the 21.7-liter Mefistofele was displayed next to the 0.9-liter […] Fiat 500 TwinAir.

During the U.S. presentation of the new 2012 Fiat 500, the Italian company's Chief Engineer Fabio Dimuro explained to journalists the main differences and changes compared to the European specification model. These include - but are not limited to- exterior and interior improvements, the introduction of a more appropriate for American consumers Aisin 6-speed automatic transmission, additional insulation that helped reduce powertrain noise levels from 76 db to 71 db, the addition of MultiAir intake system to the 1.4-liter engine, while Fiat and Chrysler also worked together to redesign the car's rear-axle. Hop over the jump to watch the video.

Via Youtube [Thanks for the tip Dario]

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Fiat has released the first U.S. commercial featuring it's 500 super-mini urging buyers to "live their life with passion". Priced at $15,500, which should certainly test your passion tolerance, the 500 will be available at 130 dealerships across the country with a 101 hp 1.4-liter MultiAir four-cylinder engine. Check out the video after the break to see if you can resist Fiat's Jedi-like mind-control techniques.

The little Cinquecento will have both manual and automatic transmissions and the all-important for the U.S. market, XXL cup-holders as standard. Customers can choose between three trim levels – Pop, Sport and Lounge, and numerous exterior and interior color combos.

By Csaba Daradics

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Here's a car race with a difference: an automotive remake of the classic Tortoise and the Hare story, starring a Fiat 500 as the tortoise and a Koenigsegg CCX as the hare. Well, not a real 500 and CCX; these are 1:24 scale models, and the whole thing is filmed in stop motion. It was made by Swedish filmmaker and photographer Robin Danehav as an advertisement for Binero, a Swedish webhosting service.

That's why this video is called 'Binero vs. Loopia', with Loopia being Binero's major competitor in what is no doubt a hotly contested segment of the market (well, I guess there are over 9 million potential customers in Sweden).

I think the moral here is...if you want fast webhosting, go for Loopia, but if you want webhosting that really cares and likes Apple products...try Binero? Eh, there must be something lost in translation, I think. Anyways, it's a cute video all the same and very well made.

Check it out and let us know what you think.

By Tristan Hankins

Hat tip to Conrad!

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