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In another sign that luxury automakers in the U.S. are raising the stakes -or so to speak- with their latest commercials, following Audi's recent A8 ad, Lexus has released a new TV spot as part of an advertising campaign to demonstrate how far the company goes to achieve perfection.

This particular broadcast ad is titled “Chain” and it shows a crane slowly lifting the front end of a LS, which is attached to four more Lexus models (RX, GS, ES and IS) using nothing more than cables and stretch bars. At the end of the spot, a $375,000 LFA comes into the shot and parks directly below the chain of vehicles weighing a total 21,000 pounds.

The key point here is that the commercial is real and that no special effects were used for its creation as Lexus proves in the 'Behind the Scenes" video.

“It isn’t enough to just say that we pursue perfection, we want to demonstrate the great lengths we go to in our pursuit,” states Dave Nordstrom, vice president of marketing for Lexus.

“The new broadcast spot allows us to focus on the foundation of our vehicles, the chassis, and show its almost unbelievable strength. In fact, we feared that it would be so unbelievable, we invited a physicist and structural engineer to witness the shoot, to prove that it did, in fact, occur without the use of special effects or computer generated-imagery.”

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Hitting the SEMA Show floors next week will be an array of customized Lexus hybrid models. The Japanese firm's lineup in Las Vegas will include the RX 450h SUV tuned by Paul Tolson, a race-spec GS 450h sedan, the VIP Auto Salon-prepped HS 250h sedan and two modified LS 600h L limos.

Lexus will also show off the CT 200h F-Sport concept fitted with 18-inch wheels shod in Pirelli P-Zero Nero 225/40 tires, a big brake kit with cross drilled rotors and an adjustable sport suspension. Full details and pictures after the break.

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___________________PRESS RELEASE LEXUS SEMA SHOW_________________

2010 SEMA Show - Lexus RX 450h by Paul Tolson, EST Styling

WHEELS/TIRES

• Leon Hardiritt Vertu wheels
  
• Front: 21 X 10-inch with a - 4 offset
  
• Rear: 21 X 12-inch with a + 9 offset
  
• Dunlop SP Sport Maxx DSST tires
  
• Front: 285/35R/21
  
• Rear: 325/30R/21
  

  BRAKES
  

• Rotora RFK Series 6-piston custom color caliper, 14.0-inch X 1.3-inch 2-piece drilled and slotted rotors
  

  SUSPENSION
  

• Air Runner Integrated Suspension Systems with quad air pressure digital display
  

  EXTERIOR
  

• Hired Gun Paint Werks widebody conversion
  
• Custom BASF 90 Line Water Borne Black Emerald
  
• Wald International Sports Line Black Bison Edition
  
• Lighting by Premium Sound & Security, Inc.
  

  INTERIOR
  

• Materials and stitching by Garcia's Auto Interiors
  
• Trim and accent pieces by Hired Gun Paint Werks
  
• Fizz Autosports: Accessories - Junction Produce
  
• Lighting by Premium Sound & Security, Inc
  

  
  

  2010 SEMA Show - Lexus GS 450h by 0-60 Magazine
  

  WHEELS/TIRES
  

  • Rays Engineering, Volk Racing TE37 SL, mold formed forged racing wheels
  

  • 18 x 9.5 front and rear, gunmetal
  

  • Continental Racing Slicks, 275/35/18 front and rear
  

  BRAKES
  

  • Brembo Gran Turismo high performance brakes
  

  • 6-piston custom painted calipers, 14.0-inch x 1.3-inch 2-piece drilled rotors, front
  

  • 4-piston custom painted calipers, 13.6-inch x 1.1-inch 2-piece drilled rotors, rear
  

  SUSPENSION
  

  • TEIN USA Super Racing Coilovers
  

  • Advanced Mono tube construction, external reservoir tanks, individual 16-way compression, full in-car damping force adjustment via Tein EDFC
  

  • F Sport front and rear sway bars
  

  EXHAUST
  

  • GReddy Performance custom Titanium Race exhaust system
  

  EXTERIOR
  

  • Voltex Carbon GT Wing with Evasive Motorsports custom carbon end plates
  

  • Evasive Motorsports rear diffuser and front splitter with custom carbon work
  

  • Voltex Carbon twin front canards
  

  • Custom Carbon 5-piece body kit with front lip, side skirts, rear window spoiler
  

  • Balistek Autobody Matte White paint
  

  • Graphics/Vinyl Work - S and A Designs
  

  INTERIOR
  

  • Sparco USA Rev Plus lightweight racing seat, racing steering wheel, quick release hub, racing belts/harnesses, fire extinguisher, racing shift knob
  

  • Defi Sports Cluster
  

  • TEIN EDFC
  

  • GReddy gauges
  

  • Design Craft Fabrication racing spec roll cage, custom suede interior, custom carbon panels and covers
  

  MISC
  

  • Genesis Technologies Racing Air Jack system
  

  • Motul – Motor Oil, Brake Fluid
  

  
  

  2010 SEMA Show - Lexus HS 250h by VIP Auto Salon
  

  WHEELS/TIRES
  

  • Work Gnosis GS4 machined center disc, gloss bronze anodized outer barrel
  

  • 20x8.5-inch, ET30 A disc, front
  

  • 20x9.5-inch ET35 A disc, rear
  

  • Yokohama S. drive
  

  • 225/35/20 front
  

  • 255/30/20 rear
  

  SUSPENSION
  

  • Custom suspension provided by Vip Auto Salon and Tanabe
  

  EXHAUST
  

  • Branew axle back system
  

  EXTERIOR
  

  • Branew aero styling package with front and rear lip spoiler, rocker panels, roof and trunk spoiler and replacement sport fenders
  

  • Custom gray/black paint sprayed by Finish Line Auto Craft
  

  • Huper Optik Ceramic based window film 50 percent by STM
  

  • Lexus OEM Japan-market window visors
  

  INTERIOR
  

  • Custom interior by Vip Auto Salon and Top Stitch
  

  LIGHTING
  

  • Exterior and interior premium light packages provided by VLEDS
  

  
  

  2010 SEMA Show - Lexus LS 600h L by VIP Auto Salon
  

  WHEELS/TIRES
  

  • WALD Mahora M11c, machined black polish
  

  • 21x9-inch, ET33, front
  

  • 21x10-inch, ET40, rear
  

  • Pirelli P Zero Nero
  

  • 245/35/21 front
  

  • 285/30/21 rear
  

  BRAKES
  • Brembo high performance front brake kit with 15-inch disk and 6-piston monoblock calipers
  

  SUSPENSION
  • Custom air suspension provided by Universal Air
  

  EXHAUST
  • Performance Tube Systems Joe Z Series axle back exhaust system
  

  EXTERIOR
  • WALD aero styling package with front and rear lip spoiler, rocker panels, roof and trunk spoiler and replacement sport fenders
  • Custom PPG Hue of Macadamia paint sprayed by Finish Line Auto Craft
  • Huper Optik ceramic-based window film 50 percent by STM
  • Lexus OEM Japan-market window visors
  

  INTERIOR
  • Custom interior by Vip Auto Salon and Top Stitch
  

  LIGHTING
  • Exterior and interior premium light packages provided by VLEDS
  

  
  

  2010 SEMA Show - Lexus LS 600h L by Fox Marketing
  

  WHEELS/TIRES
  

  • Rotiform 20x9.5-inch concave BLQ wheels with candy copper finish, front
    
  • Rotiform 20x10.5-inch concave BLQ wheels with candy copper finish, rear
    
  • Toyo T1R 255/35/22, front
    
  • Toyo T1R 265/35/20, rear
    
  • Yonaka Tuner lug nuts
    

  BRAKES
  

  • Lexus/SSBC Modified
    
    • 6-piston calipers, 14.1-inch rotors, front
      
    • 4-piston calipers, 13.2-inch rotors, rear
      

  SUSPENSION
  

  • Factory air ride suspension
    
  • Custom controller – Adjust ride height from 0 – 4 inches
    

  EXTERIOR
  

  • BASF Glasurit 90 Line Glacier Green paint
    
  • BASF Glasurit 90 Line Satin Black accents
    
  • Artisan Spirit front bumper, front fenders, side skirts, rear bumper, dual HID fog lights, light bar, roof wing, rear deck wing
    
  • Color-keyed door handles
    
  • Satin black Lexus logos
    
  • Smoked rear taillights
    

  INTERIOR
  

  • BASF Glasurit 90 Line Glacier Green and Glasurit Black painted interior parts
    
  • Accentz 15 percent window tint
    
  • Rear night shades