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We’ve alredy shown you a lot of watches including concepts but this watch is really interesting. The main idea of this stylishLED watch created by industrial designer Igor Chack is that you can change teh face of the watch with a click of a button. "For example, you can enjoy the beauty of a mechanical movement, a smooth balanced masterpiece or break the rules of a physical world and have something that would be impossible with a traditional watch. It could represent your style, your mood and your personality, as any of those change, so does your watch." You will be able to buy watch oNe in March 2011.